https://maddiecollet.com maddie collet Tue, 01 Aug 2023 00:07:44 +0000 https://maddiecollet.com en https://maddiecollet.com/Homepage Thu, 03 Jun 2021 00:12:57 +0000 maddie collet https://maddiecollet.com/Homepage Maddie is graphic designer specializing in holistic brand design. https://maddiecollet.com/PROJECTS Sun, 31 Oct 2021 18:12:35 +0000 maddie collet https://maddiecollet.com/PROJECTS PROJECTS https://maddiecollet.com/PROJECT-LIST Mon, 01 Nov 2021 23:22:47 +0000 maddie collet https://maddiecollet.com/PROJECT-LIST Lumera <img src="https://freight.cargo.site/t/original/i/8676f2ef3bd674b30b9d7fb60cb97b4236dccc31e0764a99535a97c2583cc471/white-paper-shopping-bag-mockup-64c99bab008853829b6163132x.png"> Microsoft <img src="https://freight.cargo.site/t/original/i/e26976e0a2b5a2a598c49238a6760e26f100a55bc7c796b2d86b51c1b5b65d40/Frame-1010105314.jpg"> Untamed Humans <img src="https://freight.cargo.site/t/original/i/3d2d21b7af78ee65a4b498a95f7350ce93cf75a07906dc4725b8ab1abfaa94b5/mailer-box-and-tissue-paper-6438a296f18c755aac9f1b992x.png"> barre3 <img src="https://freight.cargo.site/t/original/i/9d3602121a79ce35130573b50c8d0d4d036bf2894848012ac22653dbc9272013/barre3.jpg"> MLM Revealed <img src="https://freight.cargo.site/t/original/i/e20bb0ef1b08b7542e1f1495d73fd8eb5e896f390ee95b7dc42c28462ec04826/MLMs-Cash-hands.gif"> Heatstroke <img src="https://freight.cargo.site/t/original/i/2cd56ccd190ae1f6345d888c9b4ffd9346deaded09c736768dad074d07305491/heatstroke.gif"> Outlaw Magazine <img src="https://freight.cargo.site/t/original/i/9f47776312d135f4e6631f970da21933466e7dd7c6a1e0bf76bbf80d410ce6ee/outlawhoverimg.png"> Rewine Barrels <img src="https://freight.cargo.site/t/original/i/b0f2c46c3fad7810d4eceb12397c5097da1143245e297bff1612e5346cb0cccc/Screen-Shot-2021-05-28-at-2.35.27-PM.png"> Miscellaneous <img src="https://freight.cargo.site/t/original/i/f7bb58618c76b512f4adaa5beac30883c62fe026314284a0aeeb0b6de6a6a870/hovertest1.png"> https://maddiecollet.com/GALLERY-1 Mon, 11 Oct 2021 17:29:31 +0000 maddie collet https://maddiecollet.com/GALLERY-1 GALLERY GALLERY GALLERY GALLERY&nbsp;GALLERY&nbsp;GALLERY&nbsp; <img width="1350" height="1080" width_o="1350" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a7074373495ec412b0177d965a168910368c3f1b10d5cb15ed796d949c1ad06d/AINT-NO-LAWS-WHEN-U-GOT-CLAWS.gif" data-mid="121310294" border="0" src="https://freight.cargo.site/w/1000/i/a7074373495ec412b0177d965a168910368c3f1b10d5cb15ed796d949c1ad06d/AINT-NO-LAWS-WHEN-U-GOT-CLAWS.gif" /> <img width="5245" height="3497" width_o="5245" height_o="3497" data-src="https://freight.cargo.site/t/original/i/7d4dfe05bf7806de40e8b6ac7ce494fbadef9838c65505022e76abe3d30efa80/IMG_1220.jpg" data-mid="129956760" border="0" src="https://freight.cargo.site/w/1000/i/7d4dfe05bf7806de40e8b6ac7ce494fbadef9838c65505022e76abe3d30efa80/IMG_1220.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/002cd2bca47a0a4436ace93e9319c4ac5298039ab56a457ff3c0f563874639de/b70ed96b-34c0-48a5-bc74-624e7c26ebe2_rw_1920.jpg" data-mid="123346555" border="0" src="https://freight.cargo.site/w/1000/i/002cd2bca47a0a4436ace93e9319c4ac5298039ab56a457ff3c0f563874639de/b70ed96b-34c0-48a5-bc74-624e7c26ebe2_rw_1920.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7af3f19b7cb4ab9f2dfaf3bdfd3237fb03a9ea8014a6d04790d0f7b70bb40338/mcamp--19.jpg" data-mid="127411557" border="0" src="https://freight.cargo.site/w/1000/i/7af3f19b7cb4ab9f2dfaf3bdfd3237fb03a9ea8014a6d04790d0f7b70bb40338/mcamp--19.jpg" /> <img width="4000" height="5000" width_o="4000" height_o="5000" data-src="https://freight.cargo.site/t/original/i/e0ec050e24c64ae9fe002dff1b3985207dd5a370ddfc4376555e1b449943ebd8/DSC02028-copy.jpg" data-mid="123249234" border="0" src="https://freight.cargo.site/w/1000/i/e0ec050e24c64ae9fe002dff1b3985207dd5a370ddfc4376555e1b449943ebd8/DSC02028-copy.jpg" /> <img width="4508" height="3220" width_o="4508" height_o="3220" data-src="https://freight.cargo.site/t/original/i/c4c783b073fa37c097c1d0cd05f11a3dca2f87fb40ce89a56765ed6e90fe8957/IMG_4044-Edit.jpg" data-mid="123414393" border="0" src="https://freight.cargo.site/w/1000/i/c4c783b073fa37c097c1d0cd05f11a3dca2f87fb40ce89a56765ed6e90fe8957/IMG_4044-Edit.jpg" /> <img width="2925" height="2925" width_o="2925" height_o="2925" data-src="https://freight.cargo.site/t/original/i/7b6d4799d2c2ee5c05af005678b8c91380f5b05f475d12fa76d34bb4bd6f86f6/untamed_humans_product_cleanser_4-copy-2.jpg" data-mid="123249243" border="0" src="https://freight.cargo.site/w/1000/i/7b6d4799d2c2ee5c05af005678b8c91380f5b05f475d12fa76d34bb4bd6f86f6/untamed_humans_product_cleanser_4-copy-2.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/1f884b26fa23a44bccecebe72f97db5d7d98ad3c66c8f1a2059b6f888a5f2766/56acaaf1-717d-43e3-aa0f-dd494612e064_rw_1920.jpg" data-mid="123346577" border="0" src="https://freight.cargo.site/w/1000/i/1f884b26fa23a44bccecebe72f97db5d7d98ad3c66c8f1a2059b6f888a5f2766/56acaaf1-717d-43e3-aa0f-dd494612e064_rw_1920.jpg" /> &nbsp;See more ☞&nbsp; &nbsp;&nbsp; https://maddiecollet.com/Lumera Tue, 01 Aug 2023 00:07:44 +0000 maddie collet https://maddiecollet.com/Lumera <img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/c35d6beba61c033585337cc4150415d7000ef0f144d595f3f35b01c1c4ba9357/Slide-16_9---3.jpg" data-mid="186632523" border="0" src="https://freight.cargo.site/w/1000/i/c35d6beba61c033585337cc4150415d7000ef0f144d595f3f35b01c1c4ba9357/Slide-16_9---3.jpg" /> Identity Design, Brand Strategy, Web Design Lumera is a one-of-a-kind Portland based medspa and regenerative wellness clinic that specializes in helping people look and feel their best for longer. Unlike their competitors, who typically offer either medical services or cosmetic treatments, Lumera merges the worlds of internal and external beauty. My goal was to bring this idea of internal &gt; external beauty to life visually, adopting a gradient system that brought forth feelings of energy, vibrancy, and forward momentum, always radiating outward. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/52486ecbbcbd91ced72ca32a1162b6ff642d93cd6aa2bef642006100b6b946e8/ezgif.com-optimize-1.gif" data-mid="188136098" border="0" src="https://freight.cargo.site/w/1000/i/52486ecbbcbd91ced72ca32a1162b6ff642d93cd6aa2bef642006100b6b946e8/ezgif.com-optimize-1.gif" /> <img width="2000" height="1323" width_o="2000" height_o="1323" data-src="https://freight.cargo.site/t/original/i/853f1eb14f63e8b9c153e2eabc42df869322f0a3fb8f3e5010c60f244c3e8313/15-inch-macbook-pro-mockup-front-view-64c8939f0470761b25dd83212x.jpeg" data-mid="186631877" border="0" src="https://freight.cargo.site/w/1000/i/853f1eb14f63e8b9c153e2eabc42df869322f0a3fb8f3e5010c60f244c3e8313/15-inch-macbook-pro-mockup-front-view-64c8939f0470761b25dd83212x.jpeg" /> In addition to developing the new identity and overarching brand strategy, I was also tasked with a complete website overhaul, working with developers to rethink the site’s whopping 72 pages, and curate a more thoughtful and intentional digital experience. <img width="1935" height="8396" width_o="1935" height_o="8396" data-src="https://freight.cargo.site/t/original/i/8f6ff97d7d3423a31638de19c7399332d47d8c2edd51cf59136bf0a8f268666a/LUMERA-web-mockup.png" data-mid="186694423" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/8f6ff97d7d3423a31638de19c7399332d47d8c2edd51cf59136bf0a8f268666a/LUMERA-web-mockup.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b1a613a8a6e9d9794ea48506a8d708f7be7f5df9fa637e6bb3f255bb82a417bb/artboard-7-64c84ca64451a9720d99df2a2x.png" data-mid="186616783" border="0" src="https://freight.cargo.site/w/1000/i/b1a613a8a6e9d9794ea48506a8d708f7be7f5df9fa637e6bb3f255bb82a417bb/artboard-7-64c84ca64451a9720d99df2a2x.png" />Business cards pull from four different gradients. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4fb792ed7da2131e8859a51a7ef2b1b2eb980ec5d188538e7998de9164b8fb97/PRINTED.jpg" data-mid="186630799" border="0" src="https://freight.cargo.site/w/1000/i/4fb792ed7da2131e8859a51a7ef2b1b2eb980ec5d188538e7998de9164b8fb97/PRINTED.jpg" />Stationary and gift bags. <img width="5761" height="3240" width_o="5761" height_o="3240" data-src="https://freight.cargo.site/t/original/i/bc4bac130e98a042f930398ffb1a455b8178e47146158e2d3182f7433e8e4538/Slide-16_9---1.jpg" data-mid="186631919" border="0" src="https://freight.cargo.site/w/1000/i/bc4bac130e98a042f930398ffb1a455b8178e47146158e2d3182f7433e8e4538/Slide-16_9---1.jpg" /> Iconography set for web and social use.&nbsp; <img width="1204" height="3316" width_o="1204" height_o="3316" data-src="https://freight.cargo.site/t/original/i/e3623ac97e1d909c86b789eac95f04338e08e02ba7500dd30107219cb369d0f4/Safari-Browser.jpg" data-mid="188112337" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/e3623ac97e1d909c86b789eac95f04338e08e02ba7500dd30107219cb369d0f4/Safari-Browser.jpg" /> Welcome email. <img width="1296" height="1037" width_o="1296" height_o="1037" data-src="https://freight.cargo.site/t/original/i/5100a8195e77db6d4562e008af74220631bcfed332f3a230c886c90c53d5c09b/Billboard-1.1-Radial.jpg" data-mid="187915124" border="0" src="https://freight.cargo.site/w/1000/i/5100a8195e77db6d4562e008af74220631bcfed332f3a230c886c90c53d5c09b/Billboard-1.1-Radial.jpg" /> <img width="3600" height="2395" width_o="3600" height_o="2395" data-src="https://freight.cargo.site/t/original/i/410e6d387fb5bc79816d3c8339c78b0acd5b30a91f2004e2b688c4316ce5ee0f/23_BacklitSign_Lumera_1_Billboard2_v1.jpg" data-mid="186631924" border="0" src="https://freight.cargo.site/w/1000/i/410e6d387fb5bc79816d3c8339c78b0acd5b30a91f2004e2b688c4316ce5ee0f/23_BacklitSign_Lumera_1_Billboard2_v1.jpg" /><img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/ad55127b8d51739b214748818fd8694567cb242071ee1d8f95d69dbf978d8cea/billboard-mockup-outdoor-64c896d10470761b25dd83642x.jpeg" data-mid="186632269" border="0" src="https://freight.cargo.site/w/1000/i/ad55127b8d51739b214748818fd8694567cb242071ee1d8f95d69dbf978d8cea/billboard-mockup-outdoor-64c896d10470761b25dd83642x.jpeg" /> https://maddiecollet.com/Microsoft Tue, 18 Jul 2023 17:36:07 +0000 maddie collet https://maddiecollet.com/Microsoft <img width="1921" height="864" width_o="1921" height_o="864" data-src="https://freight.cargo.site/t/original/i/76ddf6513f390260b1d39110bbe396b6dc589b7089c10f5f55be9c780b4ec901/M365_Header.jpg" data-mid="188115661" border="0" src="https://freight.cargo.site/w/1000/i/76ddf6513f390260b1d39110bbe396b6dc589b7089c10f5f55be9c780b4ec901/M365_Header.jpg" /> M365Visual + Brand Design Microsoft commisioned Cinco to help create a visual system for digital platforms around the launch of their new central hub, M365. My team and I worked with 3D artist Travis Ragsdale to create a series of art that spoke to the immersive features of M365 on both a brand and platform level. My role was to help craft briefs for Travis based on greater overarching concepts we developed as a team, i.e. "creative flow, "interconnectedness" and "symphony." This was my first experience working with 3D art, and I learned a lot about the process and language needed to effectively provide direction in the z-space. <img width="1712" height="783" width_o="1712" height_o="783" data-src="https://freight.cargo.site/t/original/i/2d932e35fc925839249f767496e3e6fe41f37618a6edb8c86e2520cfd6075711/m365_keyart.jpg" data-mid="188116019" border="0" src="https://freight.cargo.site/w/1000/i/2d932e35fc925839249f767496e3e6fe41f37618a6edb8c86e2520cfd6075711/m365_keyart.jpg" /><img width="1920" height="874" width_o="1920" height_o="874" data-src="https://freight.cargo.site/t/original/i/8bab8aa4e94f44029458baf3faee368e3942a16e4b4bdfa9a421475b96fe85e7/m365-type-explorations.jpg" data-mid="188115953" border="0" src="https://freight.cargo.site/w/1000/i/8bab8aa4e94f44029458baf3faee368e3942a16e4b4bdfa9a421475b96fe85e7/m365-type-explorations.jpg" /><img width="3840" height="1762" width_o="3840" height_o="1762" data-src="https://freight.cargo.site/t/original/i/515263449d0ea839f99d4e558b16be137fd9d1cc53a17ac2a79566b19d018a20/m365-UI.jpg" data-mid="188116279" border="0" src="https://freight.cargo.site/w/1000/i/515263449d0ea839f99d4e558b16be137fd9d1cc53a17ac2a79566b19d018a20/m365-UI.jpg" /><img width="1922" height="882" width_o="1922" height_o="882" data-src="https://freight.cargo.site/t/original/i/56e802174777f488042f160f3d355ac168bc10aeb7a7c68573ef0e366a55b1c8/m365_Digital.jpg" data-mid="188116146" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/56e802174777f488042f160f3d355ac168bc10aeb7a7c68573ef0e366a55b1c8/m365_Digital.jpg" /><img width="1920" height="854" width_o="1920" height_o="854" data-src="https://freight.cargo.site/t/original/i/3f625c6fd060984174363492cbe26289c36291448af3e5e61fe222ca466c070e/m365-system.jpg" data-mid="188115820" border="0" src="https://freight.cargo.site/w/1000/i/3f625c6fd060984174363492cbe26289c36291448af3e5e61fe222ca466c070e/m365-system.jpg" /> As the team’s brand designer, I was responsible for providing detailed and concise direction throughout the system, really getting into the nitty gritty of each element and how to use them. Microsoft Global TalentVisual + Brand Design Microsoft’s Global Talent Acquisition team hired Cinco to develop a collection of digital visual systems to test across various regions and channels. We made six fully fleshed out systems in total, and the following are two systems that I owned. CAMPAIGN A: <img width="1920" height="853" width_o="1920" height_o="853" data-src="https://freight.cargo.site/t/original/i/06bea09152428232228deb8b724c0b1ddcc407b03dffe55aa7304fe309bca954/GTA-Header.jpg" data-mid="188137925" border="0" src="https://freight.cargo.site/w/1000/i/06bea09152428232228deb8b724c0b1ddcc407b03dffe55aa7304fe309bca954/GTA-Header.jpg" /> This concept was intended for the young professional with big goals, ideas and aspirations. Since I knew the second (B) campaign would be more centered around values and would lean heaviliy on illustration, I wanted this direction to feel distinctly more contemporary and human-centric. <img width="299" height="361" width_o="299" height_o="361" data-src="https://freight.cargo.site/t/original/i/137f02c782101ea00a6f5c93d57fba8328aaf4db1a4a779de1d576a6234cceb3/4_5---Sketch-2.jpg" data-mid="188138691" border="0" src="https://freight.cargo.site/w/299/i/137f02c782101ea00a6f5c93d57fba8328aaf4db1a4a779de1d576a6234cceb3/4_5---Sketch-2.jpg" /> <img width="524" height="297" width_o="524" height_o="297" data-src="https://freight.cargo.site/t/original/i/695d2d43c855ae60f0e476a0e0d2d167fd0fb34751d8f7192507d24746b41d40/Linked-In---Sketch.jpg" data-mid="188138694" border="0" src="https://freight.cargo.site/w/524/i/695d2d43c855ae60f0e476a0e0d2d167fd0fb34751d8f7192507d24746b41d40/Linked-In---Sketch.jpg" /> <img width="293" height="361" width_o="293" height_o="361" data-src="https://freight.cargo.site/t/original/i/297953decfeed8bc1b478adaff5389a7d0e52249b63f2c7670ff8d28ea1c6fb3/4_5---Sketch-3.jpg" data-mid="188138690" border="0" src="https://freight.cargo.site/w/293/i/297953decfeed8bc1b478adaff5389a7d0e52249b63f2c7670ff8d28ea1c6fb3/4_5---Sketch-3.jpg" /> <img width="386" height="309" width_o="386" height_o="309" data-src="https://freight.cargo.site/t/original/i/4c42a61bb4bcbc40a83de2aa1e89eca1e1ab442d482e951e91ab4649c3c720a1/horiz--Sketch.jpg" data-mid="188138693" border="0" src="https://freight.cargo.site/w/386/i/4c42a61bb4bcbc40a83de2aa1e89eca1e1ab442d482e951e91ab4649c3c720a1/horiz--Sketch.jpg" /> <img width="299" height="598" width_o="299" height_o="598" data-src="https://freight.cargo.site/t/original/i/52cd72df1156ae39660b914903f21ada2bd21fbae26f5cc65ffb0d70578f42d6/4_5---Sketch.jpg" data-mid="188138695" border="0" src="https://freight.cargo.site/w/299/i/52cd72df1156ae39660b914903f21ada2bd21fbae26f5cc65ffb0d70578f42d6/4_5---Sketch.jpg" /> <img width="169" height="169" width_o="169" height_o="169" data-src="https://freight.cargo.site/t/original/i/07691ff46e11bb52c7e98c828121274bb9b680d5e51f095fc29278f315b29b3f/Square---Sketch.jpg" data-mid="188138689" border="0" src="https://freight.cargo.site/w/169/i/07691ff46e11bb52c7e98c828121274bb9b680d5e51f095fc29278f315b29b3f/Square---Sketch.jpg" /> <img width="309" height="386" width_o="309" height_o="386" data-src="https://freight.cargo.site/t/original/i/13e4c5bf1567dd8aa23cc3b4449dd2cc65fd9e44af718ce9b87f412cbe4fe672/4_5---Sketch-1.jpg" data-mid="188138692" border="0" src="https://freight.cargo.site/w/309/i/13e4c5bf1567dd8aa23cc3b4449dd2cc65fd9e44af718ce9b87f412cbe4fe672/4_5---Sketch-1.jpg" /> <img width="169" height="169" width_o="169" height_o="169" data-src="https://freight.cargo.site/t/original/i/44ba506d5a45a45b9c9a8024b93b48a869a4cb5f6457a57b2ac94c7066184e1b/Square---Sketch-1.jpg" data-mid="188138688" border="0" src="https://freight.cargo.site/w/169/i/44ba506d5a45a45b9c9a8024b93b48a869a4cb5f6457a57b2ac94c7066184e1b/Square---Sketch-1.jpg" /> System expanded. <img width="1157" height="751" width_o="1157" height_o="751" data-src="https://freight.cargo.site/t/original/i/c8b22b33595b0cc0f7a6bf8cd0fa72a858f6581a13d9999906c1159c4afa4b9e/MacBook-Pro-14_---3.png" data-mid="188137926" border="0" src="https://freight.cargo.site/w/1000/i/c8b22b33595b0cc0f7a6bf8cd0fa72a858f6581a13d9999906c1159c4afa4b9e/MacBook-Pro-14_---3.png" /> Banner ads. <img width="535" height="358" width_o="535" height_o="358" data-src="https://freight.cargo.site/t/original/i/c42370581e8f83edf60a5ce85855c3b33b35e1a808c8d9202aca8898fc0a7410/GTA_1_Twitter.jpg" data-mid="188138546" border="0" src="https://freight.cargo.site/w/535/i/c42370581e8f83edf60a5ce85855c3b33b35e1a808c8d9202aca8898fc0a7410/GTA_1_Twitter.jpg" /> <img width="552" height="540" width_o="552" height_o="540" data-src="https://freight.cargo.site/t/original/i/1db088363c451936b977787f8c76ed3c3b3fed27271b466872c25811afeb2c8a/GTA-2_FB.jpg" data-mid="188138545" border="0" src="https://freight.cargo.site/w/552/i/1db088363c451936b977787f8c76ed3c3b3fed27271b466872c25811afeb2c8a/GTA-2_FB.jpg" /> <img width="535" height="358" width_o="535" height_o="358" data-src="https://freight.cargo.site/t/original/i/c42370581e8f83edf60a5ce85855c3b33b35e1a808c8d9202aca8898fc0a7410/GTA_1_Twitter.jpg" data-mid="188138546" border="0" src="https://freight.cargo.site/w/535/i/c42370581e8f83edf60a5ce85855c3b33b35e1a808c8d9202aca8898fc0a7410/GTA_1_Twitter.jpg" /> Social ads.&nbsp; CAMPAIGN B:With the goal of creating a second campaign that felt distinct from the first, this system was built upon four value pillars used internally by Microsoft; commitment to growth, sustainability, stronger together and trust in technology.The GTA team wanted to explore the idea of the sum being greater than the parts, and were curious what this could look like through an illustrative lens. <img width="1920" height="846" width_o="1920" height_o="846" data-src="https://freight.cargo.site/t/original/i/e8381a224011b1a64ebc69dd4525c723e8b45900826a27560d7e1d17c7b1a673/GTA_Campaign-B_Header.jpg" data-mid="188138969" border="0" src="https://freight.cargo.site/w/1000/i/e8381a224011b1a64ebc69dd4525c723e8b45900826a27560d7e1d17c7b1a673/GTA_Campaign-B_Header.jpg" /> <img width="2313" height="1502" width_o="2313" height_o="1502" data-src="https://freight.cargo.site/t/original/i/55f5d46fdff7cb9640cffc61fb17f390c7e762eaf347c7bbb76257e1192bc8ac/MacBook-Pro-14_---3.jpg" data-mid="188139059" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/55f5d46fdff7cb9640cffc61fb17f390c7e762eaf347c7bbb76257e1192bc8ac/MacBook-Pro-14_---3.jpg" /> Web banner. <img width="1920" height="847" width_o="1920" height_o="847" data-src="https://freight.cargo.site/t/original/i/ee5a910f9d0e68066bc6854aeb0a14b11edbaecfdf7fb7843b8b449efddd1862/Gta_Icons.jpg" data-mid="188138977" border="0" src="https://freight.cargo.site/w/1000/i/ee5a910f9d0e68066bc6854aeb0a14b11edbaecfdf7fb7843b8b449efddd1862/Gta_Icons.jpg" /> Building upon the four value pillars, I created a piece of simple key art for each that was then used to build out the rest of the system’s style cues. These illustrations are comprised of abstract geometric shapes that are imperfect but flexible, giving them a friendly and humanist feel. <img width="1733" height="623" width_o="1733" height_o="623" data-src="https://freight.cargo.site/t/original/i/33888925da71279fff0fd28b01fca87ada54593c4e4f002f5b846008fdfaab19/GTA-B-Campaign-System.jpg" data-mid="188138992" border="0" src="https://freight.cargo.site/w/1000/i/33888925da71279fff0fd28b01fca87ada54593c4e4f002f5b846008fdfaab19/GTA-B-Campaign-System.jpg" /> “Stronger Together” pillar expanded.&nbsp; <img width="533" height="368" width_o="533" height_o="368" data-src="https://freight.cargo.site/t/original/i/edabc6a0176cd0bf8472d5beeb547ad685916577386126b77c761037713f6c49/Twitter-Comp.jpg" data-mid="188139047" border="0" src="https://freight.cargo.site/w/533/i/edabc6a0176cd0bf8472d5beeb547ad685916577386126b77c761037713f6c49/Twitter-Comp.jpg" /> <img width="580" height="412" width_o="580" height_o="412" data-src="https://freight.cargo.site/t/original/i/a478d8ae7ea3e8e90a4e40bb30d12527a1a34579c50d8cbf662f0fdf35641332/Frame-134.jpg" data-mid="188139048" border="0" src="https://freight.cargo.site/w/580/i/a478d8ae7ea3e8e90a4e40bb30d12527a1a34579c50d8cbf662f0fdf35641332/Frame-134.jpg" /> <img width="552" height="540" width_o="552" height_o="540" data-src="https://freight.cargo.site/t/original/i/9d2cabcb0599e676a0857dbe2124a321eecde1c8261f6f43ba41ff38e05236d4/Frame-1010105315.jpg" data-mid="188139049" border="0" src="https://freight.cargo.site/w/552/i/9d2cabcb0599e676a0857dbe2124a321eecde1c8261f6f43ba41ff38e05236d4/Frame-1010105315.jpg" /> <img width="146" height="48" width_o="146" height_o="48" data-src="https://freight.cargo.site/t/original/i/d0a2f8cfaf76b6ebddba968dfffeb2f5eeec2d5c203c2975bb3692e72fbcee37/Button-24.svg" data-mid="185431612" border="0" src="https://freight.cargo.site/w/146/i/d0a2f8cfaf76b6ebddba968dfffeb2f5eeec2d5c203c2975bb3692e72fbcee37/Button-24.svg" /> https://maddiecollet.com/Untamed-Humans Sun, 10 Oct 2021 17:07:44 +0000 maddie collet https://maddiecollet.com/Untamed-Humans UNTAMED HUMANSArt Direction, Brand Design, Photography Untamed Humans is a DTC skincare start up offering individualized formulas using locally grown (PNW) ingredients. I came onto the project just after the first round of conceptual work was complete, so my main objective was to refine the type palette, develop a consistent photographic style, and set the tone for social and digital media content. <img width="5374" height="3583" width_o="5374" height_o="3583" data-src="https://freight.cargo.site/t/original/i/8b3871bc333420c0c730ec1c3536cb94a98ed6ce7dec2b733de2a83fb79adbc5/DSC00417-Edit.jpg" data-mid="121324358" border="0" src="https://freight.cargo.site/w/1000/i/8b3871bc333420c0c730ec1c3536cb94a98ed6ce7dec2b733de2a83fb79adbc5/DSC00417-Edit.jpg" /> &nbsp; SOCIAL CONTENT <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b17fdb99cb87ea2c1a208b0f2151f23110675c08d0686e96c8fa0429b2e15492/UH_SOCIAL_AD_FRESH_MIST_210410.gif" data-mid="121209802" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/b17fdb99cb87ea2c1a208b0f2151f23110675c08d0686e96c8fa0429b2e15492/UH_SOCIAL_AD_FRESH_MIST_210410.gif" /><img width="600" height="599" width_o="600" height_o="599" data-src="https://freight.cargo.site/t/original/i/3f89c86e49f595727d2c948f70e1ab730226eabeea5a8b741ac845d92a4736e3/ezgif-4-2809f47ca0.gif" data-mid="185743211" border="0" src="https://freight.cargo.site/w/600/i/3f89c86e49f595727d2c948f70e1ab730226eabeea5a8b741ac845d92a4736e3/ezgif-4-2809f47ca0.gif" /><img width="1421" height="803" width_o="1421" height_o="803" data-src="https://freight.cargo.site/t/original/i/3113456418dc36ac5a61774575835de5d8ef610f6edeb289c0884e21f7264df8/UTH_ad_review_cleanser_01..png" data-mid="121324603" border="0" src="https://freight.cargo.site/w/1000/i/3113456418dc36ac5a61774575835de5d8ef610f6edeb289c0884e21f7264df8/UTH_ad_review_cleanser_01..png" /> PRINT <img width="1200" height="850" width_o="1200" height_o="850" data-src="https://freight.cargo.site/t/original/i/a80ec98e01e1712aab87083e2a92b4bc6d02a11a7a82f2c057496767c5d9d745/business-card-iso-216-74x52mm-kraft-6438a28df18c755aac9f1b902x.png" data-mid="185450085" border="0" src="https://freight.cargo.site/w/1000/i/a80ec98e01e1712aab87083e2a92b4bc6d02a11a7a82f2c057496767c5d9d745/business-card-iso-216-74x52mm-kraft-6438a28df18c755aac9f1b902x.png" /> <img width="3138" height="2343" width_o="3138" height_o="2343" data-src="https://freight.cargo.site/t/original/i/a0bb88060313ed3f36476265dd86b763a60d761c38f65ab3e4d3c14beb40a67f/wrinkled-tissue-paper-647a3484d6aff44cb99127992x.jpeg" data-mid="185450084" border="0" src="https://freight.cargo.site/w/1000/i/a0bb88060313ed3f36476265dd86b763a60d761c38f65ab3e4d3c14beb40a67f/wrinkled-tissue-paper-647a3484d6aff44cb99127992x.jpeg" /> <img width="2439" height="2720" width_o="2439" height_o="2720" data-src="https://freight.cargo.site/t/original/i/65b3380e98a0765f21051386a482cd7e85987c81570dcf8c80d4f274259164a2/mailer-box-and-tissue-paper-6438a296f18c755aac9f1b992x.png" data-mid="185450086" border="0" src="https://freight.cargo.site/w/1000/i/65b3380e98a0765f21051386a482cd7e85987c81570dcf8c80d4f274259164a2/mailer-box-and-tissue-paper-6438a296f18c755aac9f1b992x.png" /> <img width="4000" height="5000" width_o="4000" height_o="5000" data-src="https://freight.cargo.site/t/original/i/e63e6149edcbb980db7d92f2305d6f21723ec1f6070ee19ccbe3eb3ab3f09e07/DSC02028.jpg" data-mid="121323703" border="0" src="https://freight.cargo.site/w/1000/i/e63e6149edcbb980db7d92f2305d6f21723ec1f6070ee19ccbe3eb3ab3f09e07/DSC02028.jpg" /> <img width="2952" height="3690" width_o="2952" height_o="3690" data-src="https://freight.cargo.site/t/original/i/4316e132e44594963f6389dc9ab69be3000207c8582684ac73658eda14166b99/DSC01870.jpg" data-mid="121323711" border="0" src="https://freight.cargo.site/w/1000/i/4316e132e44594963f6389dc9ab69be3000207c8582684ac73658eda14166b99/DSC01870.jpg" /> <img width="3841" height="4801" width_o="3841" height_o="4801" data-src="https://freight.cargo.site/t/original/i/d0a316608e1ab160a0563ac5b4283cfa073d761059a6d9ba8cb20770ae989d78/DSC02113.jpg" data-mid="121323719" border="0" src="https://freight.cargo.site/w/1000/i/d0a316608e1ab160a0563ac5b4283cfa073d761059a6d9ba8cb20770ae989d78/DSC02113.jpg" /> https://maddiecollet.com/barre3 Sun, 09 May 2021 02:08:48 +0000 maddie collet https://maddiecollet.com/barre3 BARRE3 Brand Photography The Brief: Develop imagery for marketing and web content that celebrates the reopening of the company’s flagship studio, The Strategy: Capture the feeling of a typical barre3 class. From the process of checking in at the front desk, to bumping into an old friend by the sales rack, to the sweaty tank-top and everything in between. Raw, honest, and full of joy.&nbsp; <img width="1714" height="2400" width_o="1714" height_o="2400" data-src="https://freight.cargo.site/t/original/i/bf62391c9a58e735fca42f52db4612498301b5b591070147862f04882fef8712/81d892ca-3720-4e03-af29-1a3213ac5b79_rw_1920.jpg" data-mid="107849951" border="0" src="https://freight.cargo.site/w/1000/i/bf62391c9a58e735fca42f52db4612498301b5b591070147862f04882fef8712/81d892ca-3720-4e03-af29-1a3213ac5b79_rw_1920.jpg" /> <img width="600" height="840" width_o="600" height_o="840" data-src="https://freight.cargo.site/t/original/i/243080c92cbd6c0b25e135a16b2708f6cedfc332780f4b4e37aafd85484319f4/928c3ed4-4204-4f68-8896-131896cef872_rw_600.jpg" data-mid="107849953" border="0" src="https://freight.cargo.site/w/600/i/243080c92cbd6c0b25e135a16b2708f6cedfc332780f4b4e37aafd85484319f4/928c3ed4-4204-4f68-8896-131896cef872_rw_600.jpg" /> <img width="1200" height="1680" width_o="1200" height_o="1680" data-src="https://freight.cargo.site/t/original/i/6327251614fdd2cfe934ad088c3b3ab7292d9562b93d50b2d7eb433fe3aaa50e/5a61cacc-234d-4c21-940a-94149acc8502_rw_1200.jpg" data-mid="107849949" border="0" src="https://freight.cargo.site/w/1000/i/6327251614fdd2cfe934ad088c3b3ab7292d9562b93d50b2d7eb433fe3aaa50e/5a61cacc-234d-4c21-940a-94149acc8502_rw_1200.jpg" /> <img width="1714" height="2400" width_o="1714" height_o="2400" data-src="https://freight.cargo.site/t/original/i/3f68f85fc5bb828697b4f9d0b4516ed68506c13de82f06086cb05787fd937f40/20190214-IMG_0919-3.jpg" data-mid="110380634" border="0" src="https://freight.cargo.site/w/1000/i/3f68f85fc5bb828697b4f9d0b4516ed68506c13de82f06086cb05787fd937f40/20190214-IMG_0919-3.jpg" /> <img width="1200" height="857" width_o="1200" height_o="857" data-src="https://freight.cargo.site/t/original/i/4e8dff3a83bb2ac70ab7c10c1d6f359b2dfef74454e6da7453db3044ab54ac34/85e10ff0-c5df-4215-a4c9-27c3d6dd2c4a_rw_1200.jpg" data-mid="107849952" border="0" 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data-src="https://freight.cargo.site/t/original/i/9aca00feaf664f739b531d3a04dd643f084cf3f0b7f47b34509cd03a3d14e13e/20190214-IMG_0929-4.jpg" data-mid="110380638" border="0" src="https://freight.cargo.site/w/1000/i/9aca00feaf664f739b531d3a04dd643f084cf3f0b7f47b34509cd03a3d14e13e/20190214-IMG_0929-4.jpg" /> <img width="1920" height="1371" width_o="1920" height_o="1371" data-src="https://freight.cargo.site/t/original/i/7e24571cf913c606c762f45e25077aad87dfbfaa919d2e06b30617bd32be20c1/20190214-IMG_0905-2.jpg" data-mid="110380633" border="0" src="https://freight.cargo.site/w/1000/i/7e24571cf913c606c762f45e25077aad87dfbfaa919d2e06b30617bd32be20c1/20190214-IMG_0905-2.jpg" /> <img width="1920" height="1371" width_o="1920" height_o="1371" data-src="https://freight.cargo.site/t/original/i/bd41bbc765d5f23cff37308e152fbe8d3de26934c958ac934c3d0f895ca96542/20190214-IMG_1236-1.jpg" data-mid="110380635" border="0" 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data-src="https://freight.cargo.site/t/original/i/9d0396c32f63ef599dd3e7a307a89ac5c275b5d0700cecd68ef7660ffbe388ab/20190214-IMG_1098-20.jpg" data-mid="110380639" border="0" src="https://freight.cargo.site/w/1000/i/9d0396c32f63ef599dd3e7a307a89ac5c275b5d0700cecd68ef7660ffbe388ab/20190214-IMG_1098-20.jpg" /> <img width="1200" height="1680" width_o="1200" height_o="1680" data-src="https://freight.cargo.site/t/original/i/80357f893c1333e1d3be04b9ccddc4ceb62bf821c853fa160be8e2616b121647/1ff3217c-6ecd-452d-be97-0c992518ae19_rw_1200.jpg" data-mid="107849950" border="0" src="https://freight.cargo.site/w/1000/i/80357f893c1333e1d3be04b9ccddc4ceb62bf821c853fa160be8e2616b121647/1ff3217c-6ecd-452d-be97-0c992518ae19_rw_1200.jpg" /> <img width="146" height="48" width_o="146" height_o="48" data-src="https://freight.cargo.site/t/original/i/8556e0a302ee46afcd71ca39c4a06393d96dbcc9c53f15f0a01ca721cb23645b/Button-24.svg" data-mid="185427289" border="0" src="https://freight.cargo.site/w/146/i/8556e0a302ee46afcd71ca39c4a06393d96dbcc9c53f15f0a01ca721cb23645b/Button-24.svg" /> https://maddiecollet.com/MLMRevealed Sat, 22 May 2021 21:47:42 +0000 maddie collet https://maddiecollet.com/MLMRevealed MLM REVEALED Identity Design, Web Design, Content Strategy The Brief: Develop a social campaign that extends across multiple digital channels, from conceptualization to implementation. The Strategy: A social campaign and online platform that exposes the predatory nature of Multi-Level Marketing schemes. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/42d29121d7fbe65bf15f8140253917f46dae569249b390ad0d1be54b08f0192f/MLMs-Cash-hands.gif" data-mid="110344138" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/42d29121d7fbe65bf15f8140253917f46dae569249b390ad0d1be54b08f0192f/MLMs-Cash-hands.gif" /> <img width="2582" height="3894" width_o="2582" height_o="3894" data-src="https://freight.cargo.site/t/original/i/4f2018c5a7a558a08736f0c32d44dcd9f324519f886e55114dbac8eb9d27f8ff/Component-1--12x.png" data-mid="110338943" border="0" src="https://freight.cargo.site/w/1000/i/4f2018c5a7a558a08736f0c32d44dcd9f324519f886e55114dbac8eb9d27f8ff/Component-1--12x.png" /> <img width="2582" height="1862" width_o="2582" height_o="1862" data-src="https://freight.cargo.site/t/original/i/cf1aeeab631c3b3a3bd746683e819866e90ad5d5266914854b718a98bac71bf5/clouds2x.png" data-mid="110344072" border="0" src="https://freight.cargo.site/w/1000/i/cf1aeeab631c3b3a3bd746683e819866e90ad5d5266914854b718a98bac71bf5/clouds2x.png" /> <img width="2582" height="4714" width_o="2582" height_o="4714" data-src="https://freight.cargo.site/t/original/i/5a9eea971132eaf42337359ab7de8ba77169eae3759ca94be1642149fed1938f/Component-3--12x.png" data-mid="110344026" border="0" src="https://freight.cargo.site/w/1000/i/5a9eea971132eaf42337359ab7de8ba77169eae3759ca94be1642149fed1938f/Component-3--12x.png" /> <img width="976" height="1060" width_o="976" height_o="1060" data-src="https://freight.cargo.site/t/original/i/27563e867f5cf055afde47508c4738f0ff621eee4a3f3ebe4313a7c6c5e44967/Untitled-1.gif" data-mid="110339294" border="0" src="https://freight.cargo.site/w/976/i/27563e867f5cf055afde47508c4738f0ff621eee4a3f3ebe4313a7c6c5e44967/Untitled-1.gif" /> <img width="632" height="1064" width_o="632" height_o="1064" data-src="https://freight.cargo.site/t/original/i/e819b95368ce87f340da0ee552bc80e905df273cb5727d4ebc5f225adb63103a/Screen-Shot-2021-11-03-at-5.23.28-PM.png" data-mid="123543980" border="0" src="https://freight.cargo.site/w/632/i/e819b95368ce87f340da0ee552bc80e905df273cb5727d4ebc5f225adb63103a/Screen-Shot-2021-11-03-at-5.23.28-PM.png" /> <img width="146" height="48" width_o="146" height_o="48" data-src="https://freight.cargo.site/t/original/i/e9021143c8101d16dc566420e2da9bd83dd42fd131f1f6046f89393585bdcf62/Button-24.svg" data-mid="185427315" border="0" src="https://freight.cargo.site/w/146/i/e9021143c8101d16dc566420e2da9bd83dd42fd131f1f6046f89393585bdcf62/Button-24.svg" /> https://maddiecollet.com/Heatstroke Sat, 22 May 2021 21:47:42 +0000 maddie collet https://maddiecollet.com/Heatstroke HEATSTROKE DISPLAYTypeface Design&nbsp; My first typeface! A reverse stroke, high contrast display font with ultra-pinched apexes, a sky high x-height, and a ton of character (pun intended).&nbsp; <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/00bba16a5837c17221fd20ae6c4dd31c3d97eaaed962d5810367e119586fd405/heatstroke.gif" data-mid="110382006" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/00bba16a5837c17221fd20ae6c4dd31c3d97eaaed962d5810367e119586fd405/heatstroke.gif" /><img width="1134" height="1134" width_o="1134" height_o="1134" data-src="https://freight.cargo.site/t/original/i/504b46f4ca3603f1dcc35df0eb34a0686dedba99e6308767ec181dda427405b3/heatstoke-fun3.gif" data-mid="133403711" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/504b46f4ca3603f1dcc35df0eb34a0686dedba99e6308767ec181dda427405b3/heatstoke-fun3.gif" /><img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/cca55c3a20e528caafcf13fdd10de16744ea90d742d87d323e27a6663853ca9a/heatstroke-specimen6.png" data-mid="109631779" border="0" src="https://freight.cargo.site/w/1000/i/cca55c3a20e528caafcf13fdd10de16744ea90d742d87d323e27a6663853ca9a/heatstroke-specimen6.png" /><img width="3400" height="2200" width_o="3400" height_o="2200" data-src="https://freight.cargo.site/t/original/i/e6b6c14c96ec8e2eac75c99df9a40121f8fabc588dee9bed9ee56a650df265e9/Heatstroke-Specimen-_Page_3.jpg" data-mid="109631778" border="0" src="https://freight.cargo.site/w/1000/i/e6b6c14c96ec8e2eac75c99df9a40121f8fabc588dee9bed9ee56a650df265e9/Heatstroke-Specimen-_Page_3.jpg" /><img width="2178" height="1410" width_o="2178" height_o="1410" data-src="https://freight.cargo.site/t/original/i/c72b5a6c4ddb91a83742a0ef7963ba83501852405875256b55a4bc9e1e890e98/Screen-Shot-2021-06-04-at-10.58.47-AM.png" data-mid="110382577" border="0" src="https://freight.cargo.site/w/1000/i/c72b5a6c4ddb91a83742a0ef7963ba83501852405875256b55a4bc9e1e890e98/Screen-Shot-2021-06-04-at-10.58.47-AM.png" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/75cf67f1822b88dea8cc528dbf2ad338130d28473f97c89e0a230742150529d2/heatstoke-fun.gif" data-mid="133403362" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/75cf67f1822b88dea8cc528dbf2ad338130d28473f97c89e0a230742150529d2/heatstoke-fun.gif" /><img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/e2206ec2aed503c03e9b2562b64ee1b52156767bb068320c705af89ac9ab4e69/heatstroke-test-01.png" data-mid="110382356" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e2206ec2aed503c03e9b2562b64ee1b52156767bb068320c705af89ac9ab4e69/heatstroke-test-01.png" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/2452f69c8ecf3a632dd1674228598f5a1a4f82112682e471b62fe37f0a452b63/heatstroke-assets-01.png" data-mid="110382355" border="0" src="https://freight.cargo.site/w/1000/i/2452f69c8ecf3a632dd1674228598f5a1a4f82112682e471b62fe37f0a452b63/heatstroke-assets-01.png" /> <img width="146" height="48" width_o="146" height_o="48" data-src="https://freight.cargo.site/t/original/i/87c47fbad346925c450f5fa54fd5c0c1ae0e43fce93ea691a777830eda02a2a5/Button-24.svg" data-mid="185427360" border="0" src="https://freight.cargo.site/w/146/i/87c47fbad346925c450f5fa54fd5c0c1ae0e43fce93ea691a777830eda02a2a5/Button-24.svg" />