social strategy, brand photography,
community management 
The Brief: Develop imagery for marketing and web content that celebrates the reopening of the company’s flagship studio,

The Strategy: Capture the feeling of a typical barre3 class. From the process of checking in at the front desk, to bumping into an old friend by the sales rack, to the sweaty tank-top and everything in between. Raw, honest, and full of joy. 




Maddie is a visual designer and art director with roots in Portland, Oregon. She holds a BS in graphic design and advertising from PSUGD, and is currrently a staff brand designer at Cinco Design, where she has contributed on projects for Microsoft, Aspen Snowmass, and Electronic Arts.  Prior to that, she spent two years at Twenty Four 7 as a graphic designer, and prior to that she was in-house at barre3 running the brand’s corporate social channels.