Identity Design, Web Design,
Content Strategy

The Brief: Young Musicians and Artists (YMA) is an immersive summer arts intensive for teens. Their prior branding felt outdated, and not representative of the vibrant, inclusive and nurturing community .

The Strategy: A friendly, bold color palette; fresh typography; user friendly image treatments; an engaging social media presence geared towards teens and parents alike; and a collection of logo marks constructed with longevity in mind. 


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I am a dedicated generalist who specializes in not having a specialty. Whether it’s for the large corporate daddies or the small self-funded start-ups, I strive to find inspiration and joy in every brief.

From my time as a student at PSUGD, to entering the workforce at the peak of the pandemic, I’ve learned time and time again the importance of being nimble. My work spans brand design and strategy, art direction, packaging, print, and photography, sometimes all at once. I am a compulsive researcher; always diving deeper, keeping my finger on the pulse of emerging trends and technologies, and thinking about how to fold them into my process.