YOUNG MUSICIANS + ARTISTS
with Austen Matos
Identity Design, Web Design,
The Brief: Young Musicians and Artists (YMA) is an immersive summer arts intensive for teens. Their prior branding felt outdated, and not representative of the vibrant, inclusive and nurturing community .
The Strategy: A friendly, bold color palette; fresh typography; user friendly image treatments; an engaging social media presence geared towards teens and parents alike; and a collection of logo marks constructed with longevity in mind.