YOUNG MUSICIANS + ARTISTS
Identity Design, Web Design,
Content Strategy
The Brief: Young Musicians and Artists (YMA) is an immersive summer arts intensive for teens. Their prior branding felt outdated, and not representative of the vibrant, inclusive and nurturing community .
The Strategy: A friendly, bold color palette; fresh typography; user friendly image treatments; an engaging social media presence geared towards teens and parents alike; and a collection of logo marks constructed with longevity in mind.
![](https://freight.cargo.site/t/original/i/fecae2853fdaa39f0f5090d12944997e369121b69ba4f56d8d474210983661f1/yma-cards.png)
![](https://freight.cargo.site/t/original/i/e043dddf8c665e25c4cd875189b648da11ce0323fae7a680b73be792ba6094aa/yma-web---social.png)
![](https://freight.cargo.site/t/original/i/e9fc091235ff0e4988a3fecf8a0a159aeb4f6db138930d052e4cc4f405a1178f/yma-secondary-logos.png)
![](https://freight.cargo.site/t/original/i/16bb215abc026324a55107cea368bf6a6fe33369f80ffa256eb3dd98dc8785bb/guitar.jpg)
![](https://freight.cargo.site/t/original/i/a6270c5c4b11e50c0533756dc6a2741ead466983ebecadf90055f4f4400b90fd/1.png)
![](https://freight.cargo.site/t/original/i/bbb73bc12264bfbf1e1b626d4c1d1074f4c8ca50325d6877ef592c294ec2035e/studio5_moodboards-03.png)